No doubt Tyla’s meteoric rise from recording in a makeshift studio in Johannesburg to becoming a global music star with a Grammy Award to show for it is extraordinary.
The 23-year-old has quickly become one of the most booked artists and has headlined several shows worldwide.
TYLA SIGNS ENDORSEMENT DEAL WITH NIKE
Against her big wins, she has quickly become a Hollywood darling and has managed to rub shoulders with a host of A-listers and influential figures.
Tyla has undoubtedly had a fair share of headlines with her sense of fashion. Barely a few days after making headlines with her Super Bowl outfit, Tyla is now taking her influence beyond the music industry.
The Grammy Award winner is trending after partnering with one of the most recognizable brands globally—Nike.
She now joins a host of star singers who have collaborated with Nike in recent years, including Travis Scott, Billie Eilish, and Drake.
After all, she has always had a soft spot for Nike. According to reports, Tyla used to borrow her older brother’s hand-me-downs to get a piece of her loved brand.
“They were always Nike, and I wanted them so badly,” she recalls. Years later, she doesn’t have to borrow—she’s officially the face of the brand.
However, little is known about how much the deal is and how long it will be.
Nike’s strategic move to expand its influence in Africa involves teaming up with Tyla. Tyla’s ability to blend music, movement, and fashion into one cohesive identity makes her a perfect fit.
The award-winning singer has a huge following and often thrusts her into top trends whenever she posts or gets posted.
However, she is also eager to have a sneaker line designed and named after her if an opportunity arises. “Maybe a Tyla shoe? That would be fire,” she said in an interview with Nike.
SA CELEBRITIES WHO HAVE WORKED WITH THE BRAND IN RECENT YEARS
Undoubtedly, her endorsement with Nike is one of her biggest wins. After all, the 23-year-old singer joins a host of South African celebrities who have worked with Nike.
Two years ago, Nike collaborated with DBN Gogo, Wanda Lephoto and Anthony Bila to bring Gallery On 4th in Melville to life.
In recent years, it has also scored sponsorship deals with PSL clubs like Kaizer Chiefs.
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