South African pop sensation Tyla is shining brighter than ever as Pandora’s newest global ambassador.
The singer, known for her viral hits like Water and Push 2 Star, has unveiled her debut campaign with the renowned jewellery bran. This is just days before her highly anticipated Coachella debut.
TYLA AND PANDORA
The collaboration, titled Pandora Styled by Tyla, showcases a handpicked collection of charms that reflect her journey, passions, and inspirations.
Tyla’s curated selection includes standout pieces such as the Cherry Blossom Charm. This charm symbolises her breakout single Water.
She also picked the Mini Shark Tooth Charm, a nod to her South African heritage.
These charms can be styled on necklaces, bracelets, and even hoop earrings, allowing fans to create their own unique looks inspired by the artist.
TYLA’S LOVE FOR THE TYGERS
For the campaign, Tyla rocks a gold chain adorned with sparkling letter charms spelling out her fanbase’s name, ‘Tygers.’ It’s a thoughtful tribute to her supporters.
“Partnering with Pandora is such an exciting thing to do,” Tyla shared in a statement.
“I’ve always loved their jewellery because you can create your own unique pieces. It reminds me of home—my mum used to make jewellery.
GROWING UP IN SOUTH AFRICA
The birthstone charms remind me of the beads we had lying around growing up.
Whenever she wanted us to keep busy, she’d give us a container of beads, and my sisters and I would make friendship bracelets all day.
Now my ‘Tygers’ can have matching friendship bracelets with me.”
The collaboration celebrates Pandora’s ethos of self-expression and creativity while highlighting Tyla’s personal style and cultural roots.
BILLBOARD’S IMPACT AWARD
Her campaign not only introduces fans to her favourite charms but also encourages them to embrace their individuality through jewellery, according to Billboard.
“Through this partnership, we’re celebrating life’s unforgettable moments,” Tyla explained.
The timing couldn’t be more perfect for Tyla, who recently received Billboard’s Impact Award at the Women in Music event.
Her meteoric rise has made her one of South Africa’s most exciting exports, blending genre-defying music with bold fashion statements.
TYLA, THE GLOBAL ICON
As she gears up for Coachella alongside her South African dancers and siblings, this partnership with Pandora solidifies her status as a global icon.
Fans can shop Tyla’s curated collection online now.
The Cherry Blossom Dangle Charm is priced at approximately R1,600 (converted from $88).
The Mini Shark Tooth Charm costs around R1,000 (converted from $55). These pieces offer an accessible way for fans to connect with Tyla’s story while adding a touch of sparkle to their own lives.
TYLA’S BUSINESS MOVES
Tyla’s journey from crafting friendship bracelets at home to collaborating with a global jewellerypowerhouse is nothing short of inspiring.
As she continues to break boundaries in music and fashion, this partnership with Pandora marks yet another milestone in her remarkable career.
Whether you’re a fan or simply looking for stylish keepsakes, Pandora Styled by Tyla invites everyone to celebrate their unique stories—just like Tyla has done so beautifully.
WHICH OF TYLA’S CURATED CHARMS DO YOU LIKE THE MOST?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
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