Sophie Ndaba joins SA designers in protest against fake fashion in Sandton

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Sophie Ndaba stands against counterfeit fashion

Veteran South African actress Sophie Ndaba took a stand against counterfeit goods by joining a protest in Sandton on Monday, March 17.

The former Generations star walked alongside some of the country’s most celebrated fashion designers, uniting in a call for authenticity and support for local brands.

Prominent names in the industry, including David Tlale, Palesa Mokubung (Mantsho), Craig Jacobs (Fundudzi), Otsile Sefolo (Otiz Seflo), Ouma Tema (Plus Fab), Londeka Buthelezi-Ndaba (Malondié), Mzukisi Mbane (Imprint Za), Mpumelelo Dhlamini (Ezokhetho), Ole Ledimo (House of Ole), and Vanya Mangaliso (Sun Goddess), were among those who took to the streets of Johannesburg’s financial hub, demanding action against the sale of counterfeit fashion items.

The demonstration took place during the Proudly South African Buy Local Summit & Expo, a platform dedicated to promoting homegrown products and businesses.

A video shared by SowetanLive captured the scene, showing designers holding placards and voicing their concerns about the impact of fake goods on the industry.

However, the protest sparked mixed reactions online; some social media users questioned its effectiveness, pointing out that a few of the participants were seen carrying high-end international brands.

Others argued that the steep prices of local designs make counterfeits a more accessible alternative for many consumers.

One Instagram user, @benita8909, expressed skepticism, commenting, “I’m puzzled because some of you are flaunting LV handbags. Perhaps I’m not getting it.”