The Aaliyah Barbie Doll, released on 16 January, to commemorate the late singer’s 46th birthday, has left fans excited and disappointed in equal measure.
THE AALIYAH BARBIE DOLL
Mattel Creations made the limited-edition doll, priced at $55 (around R 1,020), available on its official website.
However, the doll sold out in mere hours, sparking a wave of social media reactions.
The doll’s release had been highly anticipated, with Aaliyah fans across the globe eagerly awaiting its arrival.
Announced in December 2024 via Instagram, the Barbie Music Series Aaliyah Doll was designed to reflect the late star’s iconic expressions, according to Daily Mail.
Fans hoped to get their hands on a piece of pop culture history, but the overwhelming demand caused the doll to sell out almost instantly.
FANS REACT TO THE AALIYAH BARBIE DOLL SELLING OUT
On the day of the launch, fans rushed to the Mattel Creations site. They were all hoping to secure one of the limited-edition dolls.
One user shared their frustration on X (formerly Twitter). “Not the Aaliyah Barbie already sold out on their website! Let’s get that restock going @Mattel!”
Another user, clearly disappointed, commented, “I literally had it in my cart about to check out smh. HER POWER!!! But seriously…it just goes to show how in-demand she still is.”
AALIYAH’S LEGACY
Aaliyah’s enduring legacy has left a long standing mark on fans with the sell-out being a testament to her lasting influence on pop culture.
One fan mused, “It’s upsetting, but honestly, it was bound to happen. Aaliyah’s legacy is as strong as ever.”
Others expressed frustration at the rapid sell-out, with one person asking whether the doll had sold out worldwide or just in certain regions.
MATTEL AWARE OF THE DEMAND
Mattel, no doubt aware of the demand, has not yet commented on whether there are plans to restock the doll, according to The New York Post.
However, fans have been vocal, urging the company to make more available. One fan tweeted, “Aaliyah’s legacy deserves this. Please restock the Barbie doll, Mattel!”
Aaliyah’s impact on music, fashion, and pop culture is undeniable, and the release of the doll was a fitting tribute to her enduring influence.
Tragically, the singer passed away in a plane crash in 2001, leaving behind a lasting legacy in the music world.
Her death, along with that of several others, marked the end of a remarkable life, according to Pop Culture Junkie.
INFLUENCE ON MUSIC
Despite her untimely passing, Aaliyah’s music and cultural contributions continue to resonate with fans young and old.
The Aaliyah Barbie Doll’s swift sell-out was a reminder of how strong her fanbase remains. “Her legacy is far from forgotten. I hope Mattel listens and restocks the doll,” wrote one fan.
It seems that Aaliyah’s influence continues to spark intense demand, even in unexpected forms like a Barbie doll.
A FITTING TRIBUTE
For South African fans, the doll may have been difficult to get due to international shipping constraints.
However, many South Africans who grew up with Aaliyah’s music will no doubt appreciate the significance of this release.
For them, the Aaliyah Barbie is a cherished piece of pop culture, a tribute to an icon whose music continues to inspire across borders.
The call for a restock grows louder each day, but whether Mattel will listen remains to be seen.
For now, fans can only hope that the Aaliyah Barbie Doll will make a triumphant return, allowing even more people to pay tribute to the late star’s unforgettable legacy.
DID YOU GROW UP LISTENING TO AALIYAH’S MUSIC? IF SO, WHAT’S YOUR FAVOURITE SONG?
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