Check out South Africa’s top search terms of 2024 so far. The year is by no means over, but heading into the penultimate month we have a pretty good idea of what South Africa’s top search terms of 2024 will be. Likewise, delving into South Africa’s top search terms of 2024 is like holding up a mirror to the country’s collective psyche.
Much like pulling back the curtain, doing so is a fascinating, weird and at times strangely scary insight into what’s capturing the nation’s attention right now. But before we get started, what do you think South Africa’s top search terms of 2024 will be?
SOUTH AFRICA’S TOP SEARCH TERMS OF 2024
According to Top Click Media, quoting Ahrefs data, South Africa’s top search terms of 2024 are as follows:
‘Hollywood Bets’ and ‘Betway Login’ are tops so far in 2024. Almost unbelievably, they are googled an estimated 12-million times every month! So, it’s safe to say that online sports betting is clearly making its mark on cash-strapped, sports-mad South Africans.  Number three on the list, but only searched for a third as many times is ‘SASSA status check’ at 4-million Google entires per month.
South Africans are typing the term ‘YouTube’ into their search bars 3-million times each month, followed by ‘Facebook’ 2.8-million times. Now, we’re into the embarrassing part, with ‘Pornhub’ at 2.7 million, which is pretty self-explanatory we suppose. This is followed by the term ‘Goojara’ at 2.5 million, which is a torrent-type online website to watch movies and television shows for free.
LAST YEAR’S FAVOURITES
As a reminder, 2023’s top googled terms in South Africa, according to Google’s Year in Search, showed a keenness in celebrity, sporting events and public holidays. They were: ‘Father’s Day’, ‘Thabo Bester’, ‘Springboks’, ‘Mother’s Day’, ‘Siya Kolisi’, ‘Eid’, ‘Bongi Mbonambi’, ‘Rugby World Cup final’, ‘Andrew Tate’, ‘Faf de Klerk’, ‘Easter 2024’, ‘Derek Watts’ and ‘Eben Etzebeth’.
WHAT DO YOU THINK 2024’S MOST-SEARCHED TERMS WILL BE?
Do you have a few you search for regularly? Let us know by clicking on the comment tab below or by emailinginfo@thesouthafrican.com. Or WhatsApp your thoughts on this article to 060 011 0211. Don’t forget to follow The South African for the latest updates.
