Drawing inspiration from the parallels between physical fitness and financial wellness, Nedbank has uncovered a compelling insight: both can be achieved with the right habits and tools.
The challenge isn’t a lack of awareness – most South Africans understand the importance of financial health. Rather, it lies in the consistent effort and guidance required to shift behaviours and unlock long-term financial fitness. This is the core idea behind Nedbank’s latest campaign #GetMoneyFit.
The campaign aims to help people develop consistent, healthy money habits with the same grit and discipline they apply to physical fitness goals, creating a lasting financial impact over time.
According to Khensani Nobanda, Group Executive for Marketing and Corporate Affairs at Nedbank, turning abstract financial ideas into tangible realities is vital in building a deeper understanding of our emotional relationship with money. ‘We want to equip people with the know-how and tools to develop intentional habits that will compound over time and lead to lasting financial success,’ says Nobanda.
‘Very few people start a fitness journey as experts with an 8 to 12-week programme already mapped out. Often, we need a bit of handholding – a coach, a system, a guide. That’s the role Nedbank is stepping into: providing solutions that align the habits you practise today with the financial goals you want to achieve tomorrow,’ she explains.
‘Much like Nedbank’s previous initiatives, the #GetMoneyFit campaign holds up a societal mirror for honest reflection. It encourages us all, as banking clients, to rethink our relationship with money in the same way we approach our personal development goals – with intent, a plan, and the right support,’ highlights Nobanda.
Through intelligent technology, Nedbank is shaping digital experiences that are seamless and personalised, driving real action through its easy-to-use Money app. These tools are designed to make abstract concepts of financial fitness feel accessible and achievable.
Nobanda emphasises that simplicity and accessibility in digital banking are critical. ‘Ease of use continues to be a major differentiator. With Nedbank’s innovative digital banking tools, products, and services, South Africans can incorporate effortless, daily money habits that add up over time. For example, the Money app serves as the gateway to accessing our different product offerings, such as the MiGoals Plus account, including Greenbacks rewards, as well as our money management tools like My Smart Money, MoneyTracker and My Credit Score, which all make financial fitness accessible and achievable for everyone.’
‘Every small gesture counts: a mindful savings target, a budget review, or a financial goal – they all matter in building a stronger, more secure financial future. We encourage all South Africans to transform their approach to money and #GetMoneyFit, because when it comes to financial health, consistency and commitment are key,’ she concludes.
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