Sydney Sweeney, the star of Euphoria and The White Lotus, has stirred up quite a splash with her latest venture. The actress is selling soap infused with her actual bathwater.
The 27-year-old actress teamed up with men’s grooming brand Dr. Squatch to create a limited-edition bar called Sydney’s Bathwater Bliss. The product will launch on 6 June 2025.
SYDNEY SWEENEY’S NEW PRODUCT
At the New York premiere of her new film Echo Valley, Sydney addressed the buzz head-on.
When a reporter joked that her soap might encourage men to take showers, she replied, “I mean, honestly though.”
She also revealed that the idea was entirely hers. “I pitched it,” she said, clearly enjoying the playful reactions it has sparked online, according to Page Six.
DR. SQUATCH AND SYDNEY SWEENEY
The soap itself is no ordinary bar. It blends pine bark extract, exfoliating sand, and earthy scents like Douglas fir and moss. These are all combined with a splash of Sydney’s bathwater.
Each of the 5,000 bars comes with a certificate verifying its unique ingredient.
Dr. Squatch describes the product as “the ultimate blend of two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub”.
NATURAL PRODUCTS
Sydney hopes it nudges men towards natural personal care products. “Hopefully, this helps guys wake up to the realities of conventional personal care products.
I hope it pushes them towards natural,” she said in a press release.
The soap retails for around $15 USD, which converts to roughly R280. This is a small price for a piece of celebrity novelty and natural goodness.
MIXED REACTIONS
Despite some online backlash and scepticism about the cleanliness of bathwater soap, Sydney remains unfazed.
“I find it entertaining to see everyone else talk about it,” she told E! News, embracing the mix of love and hate with humour and grace.
This bold move follows her previous campaign with Dr. Squatch, where she encouraged men to embrace their masculinity with natural body wash.
SYDNEY SWEENEY’S BATHWATER BLISS
In a world where celebrity products flood the market, Sydney Sweeney’s bathwater soap stands out as a unique blend of humour, authenticity, and a touch of luxury.
Whether you’re curious or sceptical, it’s certainly a conversation starter. In Sydney’s words, “we created something that’s not just unforgettable, it smells incredible”.
South Africans looking to try something new and natural in their grooming routine might just find Sydney’s Bathwater Bliss an intriguing addition.
WOULD YOU TRY A SOAP MADE WITH CELEBRITY BATHWATER?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
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