Meghan Markle wrapped up her hit podcast, Confessions of a Female Founder, with a surprise guest who needs no introduction—Tina Knowles.
The final bonus episode, released this week, has tongues wagging about Meghan’s “calculated rebrand”.
MEGHAN MARKLE’S PODCAST REBRAND
Meghan didn’t hold back, as she admitted that launching her lifestyle brand, ‘As Ever’, was far from smooth sailing.
Products like her signature raspberry jam, honey, and herbal teas (which sold for about £10.80—roughly R250) flew off the shelves in just 45 minutes.
But success brought its headaches. “People see all the flashy stuff and they see the product,” Meghan Markle told Tina, according to E News.
“But that end game… those behind-the-scenes moments… how many tears I’ve shed,” she revealed.
MEGHAN MARKLE ON BUILDING A BUSINESS
The Duchess described the chaos that followed, as orders poured in, but many went unfulfilled. “Are we going to replenish and sell out again in an hour?
Or is that annoying as a customer?” she wondered aloud. Her solution? “Just pause. That happened.
Let’s wait until we are completely stable and we have everything we need,” Meghan explained, showing a level-headed approach that many South African entrepreneurs will recognise.
Tina Knowles, now 71, brought her brand of wisdom to the table.
TINA KNOWLES ON RUNNING A BUSINESS
She’s not just Beyoncé’s mum—she’s a business powerhousein her own right, having run a top Houston salon and launched fashion lines like House of Deréon.
Tina knows a thing or two about balancing family and business.
She shared her secret to handling disagreements with her famous daughters. “We have differing opinions at times, but ultimately, it’s her business.
I’m just here to assist. If we disagree, it’s her venture, so she gets to prevail,” Tina Knowles said.
She added, “If my kids are mad at me, I can’t take it. I’ll apologise”. Keep the peace and put family first, a lesson that resonates across cultures.
WOMEN SUPPORTING WOMEN
This episode was about motherhood, resilience, and the power of women supporting women.
Meghan admitted, “This episode proves to be a powerful toolkit of truths that I will apply to my own life as I, too, grow my business, care for my family, and look forward to new adventures”.
As Meghan and Tina swapped stories about juggling ambition and family, listeners got a rare, honest look at what it takes to build a brand from scratch.
BUSINESS REBRAND
As for Meghan she’s pressing pause on new products until 2026, determined to avoid the pitfalls of scarcity marketing.
“I don’t want you to eat that jam once every six months. I want it to be on your shelf all the time,” she said.
Meghan’s podcast finale was a masterclass in perseverance, delivered with a touch of royal sparkle and a whole lot of heart.
WHAT DO YOU THINK ABOUT MEGHAN MARKLE’S PODCAST REBRAND STRATEGY?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
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