In a move that has left the fashion world buzzing, Grammy-winning South African musician Tyla Seethal has joined forces with H&M for their Spring 2025 campaign.
This collaboration is a celebration of style, music, and cultural fusion.
TYLA AND THE SPRING CAMPAIGN
Tyla and her sister Sydney are part of a star-studded lineup that includes FKA twigs, Caroline Polachek, and the Ibeyi sisters, according to Highs Nobiety.
Tyla’s involvement is particularly exciting for South African fans, who have watched her rise to fame with her unique blend of music and fashion.
Her style is a perfect reflection of H&M’s ethos—accessible yet aspirational, with a dash of cultural specificity.
“I like wearing what makes me feel confident and fly,” Tyla says about her approach to fashion. “Whatever compliments my body and feels effortless is always a yes.”
TYLA’S DISTINCT STYLE
Tyla’s ability to seamlessly shift between different styles has earned her the title of one of fashion’s most fluid style chameleons.
She effortlessly combines her South African heritage with futuristic sensibilities, creating looks that are both nostalgic and forward-thinking.
VERSATILITY IN FASHION
This versatility makes her a natural fit for H&M’s eclectic Spring collection, which explores the themes of bohemia and freedom, according to Design Scene.
“I just love that people can tag me in ‘Tyla coded outfits’ and see me in fashion because I’ve always loved it.
It makes me want to switch it up and see what else I can make Tyla coded,” she explains, highlighting her passion for continuous style evolution.
THE SPRING 2025 COLLECTION
H&M’s Spring 2025 collection is divided into two chapters. The first drop is all about festival-ready pieces, inspired by iconic festival looks and glam rock musicians, according to IOL.
Expect sparkling dresses, sheer blouses, and wellies—a perfect blend of bohemian romance and rock ‘n’ roll extravagance.
The second drop takes a more muted approach, focusing on minimal lines and sharp silhouettes.
Eliana Masgalos, H&M’s Womenswear Design Lead, describes the mood board as “super eclectic,” featuring images of iconic festival style. This blend of past and present creates a sense of dreamy nostalgia, updated with an urban edge.
SPRING/SUMMER 2025
H&M has been partnering with musical icons for years, and this campaign is no exception.
“Music and fashion are deeply connected—both are spaces where we explore our identity. They pursue a sense of transformation or self-invention,” Masgalos notes.
This connection is evident in H&M’s upcoming music-centered event series in Los Angeles.
The Spring/Summer 2025 collection is an ode to femininity, celebrating women’s strengths and individuality.
TYLA AND SYDNEY
Tyla and her sister Sydney are part of a diverse group of inspiring women featured in the campaign.
Sydney, who has her own distinct style, has also been making waves in the fashion world. She has modelled for Mr Price and walked the runway for L’Oréal Paris South Africa.
Tyla’s involvement in H&M’s Spring 2025 campaign is a testament to her growing influence in both music and fashion.
As she continues to evolve her style, she inspires fans worldwide with her unique blend of South African flair and global appeal.
WHAT DO YOU THINK MAKES TYLA SUCH A FASHION ICON IN 2025?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
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