Tyla bags deal with Pandora Jewelry
South African global star Tyla has added another major win to her growing list of achievements — she’s officially the newest brand ambassador for Pandora Jewelry.
The announcement, which was met with excitement from fans worldwide, quickly sent the Grammy award-winning artist trending across social media.
To mark the beginning of this stylish partnership, Tyla has curated a personal jewelry edit called Pandora Styled by Tyla.
The selection features her favorite pieces from the iconic brand, allowing fans — affectionately known as her Tygers — to step into her world of fashion and sentimentality.
At the heart of her edit are the Pandora Moments Studded Chain Bracelet and Necklace, which she uses to layer and showcase her favorite charms. It’s more than just style for Tyla — it’s about storytelling.
“Partnering with Pandora is such an exciting thing to do,” Tyla shared.
“I’ve always loved how you can personalize their jewelry. It reminds me so much of home because my mom used to make jewelry. We always had beads scattered around the house.”
She went on to recall a cherished childhood memory: whenever she and her sisters needed a distraction, their mom would hand them a tub of beads, and they’d spend hours making friendship bracelets.
“Now my Tygers can have matching friendship bracelets with me,” she added with a smile.
The campaign doesn’t just celebrate beauty and fashion, it also connects deeply to Tyla’s personal roots and creative spirit.
It’s no wonder fans are thrilled to see her collaborate with a brand known for capturing special moments in such a meaningful way.
