With 2025 in full swing, South African travellers are heading to these European destinations in record numbers. Most are, eager to explore new destinations that offer culture, adventure, and unforgettable experiences.
From iconic cityscapes to hidden gems, five cities are topping the list: Amsterdam, Dublin, Lisbon, Brussels, and Munich.
These spots are not just for tourists—they’re perfect for anyone seeking something unique and exciting.
EUROPEAN TRIP, AMSTERDAM: A BLEND OF HISTORY AND MODERN COOL
Amsterdam continues to captivate South Africans. The Dutch capital offers a perfect blend of history, culture, and style, according to Home, Food And Travel.
Its iconic canals, charming streets, and world-renowned museums are just the start. “Amsterdam offers something for everyone,” says Johannes Radebe, a frequent traveller to Europe.
“Whether you’re biking through picturesque neighbourhoods or enjoying Dutch treats, there’s always something to discover.”
A CITY FOR ART AND HISTORY LOVERS
Art lovers can explore the Van Gogh Museum and the Rijksmuseum. History buffs can reflect at Anne Frank’s House.
And for those who want a more laid-back experience, the city’s cafes and local pubs offer the ideal spot to unwind. Amsterdam’s energetic yet relaxed vibe makes it a must-visit in 2025.
EUROPEAN TRIP, DUBLIN: WARMTH AND CULTURE AWAIT
Dublin, often dubbed the ‘friendly city,’ is drawing more South Africans than ever. Its rich literary and musical legacy appeals to those keen on history and tradition, according to the BBC.
“Dublin is where stories come alive,” says traveller Megan de Klerk. “The Irish are known for their hospitality, and the city’s lively pub scene makes it unforgettable.”
STUNNING LANDSCAPES
A trip to Trinity College to see the Book of Kells, or explore Dublin Castle, should be on every list. For nature lovers, day trips to the Cliffs of Moher or the Wicklow Mountains are the perfect escape.
With its blend of history, culture, and stunning landscapes, Dublin has become a must-see destination for South Africans in 2025, according to Blazon Magazine.
EUROPEAN TRIP, LISBON: AFFORDABLE LUXURY WITH SOUL
Lisbon is shining as one of Europe’s most affordable luxury destinations. The city’s golden light, winding streets, and rich culture make it irresistible.
“Lisbon has this unique vibe,” shares travel blogger Tanya Moller. “It’s a city where the past and present meet and the food is delicious!”
STUNNING BEACHES
Exploring the historic neighbourhood of Alfama, enjoying a ride on Tram 28, or listening to traditional fado music are experiences you won’t want to miss.
And with its proximity to stunning beaches, Lisbon offers the perfect combination of city and coastal charm. For South Africans, Lisbon represents an exciting and accessible European getaway.
EUROPEAN TRIP, BRUSSELS: WHERE TRADITION MEETS MODERNITY
Brussels offers a mix of old-world charm and cutting-edge culture. As the European Union’s capital, it’s a city brimming with history, art, and innovation.
“Brussels is fascinating because of its unique blend of cultures,” says local guide Paul De Smet. “You can admire medieval architecture, then sip on a Belgian beer in a modern café.”
CHOCOLATE AND WAFFLES
The Grand Place, a UNESCO World Heritage Site, and the Atomium are must-sees.
Don’t forget to sample Belgium’s famous chocolate and waffles. And with its central location, Brussels serves as a gateway to other European cities.
For South Africans, it’s the perfect blend of culture, cuisine, and cosmopolitan appeal.
EUROPEAN TRIP, MUNICH: TRADITION AND ADVENTURE IN BAVARIA
Munich offers South Africans the best of both worlds—rich traditions and breathtaking landscapes.
Known for its famous beer halls, including the legendary Hofbräuhaus, Munich is the heart of Bavaria.
“Munich is lively, yet steeped in tradition,” says adventurer Pieter du Toit. “You can enjoy a beer in the city and then escape to the Alps for skiing or hiking.”
SEEK ADVENTURE
Visitors can explore Marienplatz, Munich’s historic central square, or take a trip to the magical Neuschwanstein Castle.
Munich also draws those seeking adventure in the stunning nearby Alps, making it a year-round destination.
For South Africans seeking both culture and outdoor activities, Munich is the perfect choice in 2025.
THE PERFECT OPPORTUNITY TO TRAVEL
Thanks to KLM Royal Dutch Airlines, these five European destinations are now more accessible than ever.
With a convenient connection in Amsterdam, South Africans can easily access the best of Europe and beyond.
“Flying from Johannesburg or Cape Town, it’s never been easier to explore Europe,” says KLM representative Nicky Muir.
KLM AND AIR FRANCE
To make the journey even sweeter, KLM and Air France are offering 10% off flights from both Cape Town and Johannesburg to Europe.
Book your flights between 7 January and 4 February 2025, and travel by 30 April 2025.
Simply use the promo code ‘NEWJOURNEY’ when booking on the Air France or KLM website. Don’t wait—these offers are flying off the shelves, and seats are limited.
HAVE YOU VISITED ANY OF THESE EUROPEAN CITIES BEFORE?
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