Pick n Pay to make 10 customers millionaires by Christmas

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South Africans could have their lives changed forever this festive season, as Pick n Pay is set to make 10 customers instant millionaires before Christmas.

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From 13 December until 22 December 2024, one lucky customer per day – shopping in a Pick n Pay Supermarket, Liquor Store across South Africa, or on the asap! on-demand app – will win R1 million in cash.

“This is the busiest and most exciting time of year, but we also recognise the financial challenges many of our customers have faced in 2024. We wanted to create an extraordinary moment of magic for 10 customers while they shop this festive season,” says Tessa Chamberlain, Pick n Pay Marketing Director.

Guide customers

To stand a chance of winning a million rand, customers must purchase two participating products in-store or on the Pick n Pay asap! app.

Participating products will be clearly marked to guide customers.

Qualifying in-store customers will be randomly selected and surprised with a winning till slip voucher during their in-store purchase, while any winning asap! customer will be contacted about their prize. The prize money will be deposited into winners’ bank accounts in time for Christmas – a life-changing gift just in time for the holidays.

In addition to spreading festive cheer through the millionaire giveaway, Pick n Pay has extended its season of giving by providing additional support to communities and initiatives across the country.

“We’ve partnered with various organisations to deliver acts of kindness to those that need it most. This has included R30 000 to 68-year-old pensioner Anna Ncube for her creche and feeding scheme in Johannesburg, R20 000 to help ease the financial burden of medical bills for a family that suddenly lost their 38-year-old mother, and a R20 000 donation towards two-year-old Simoné surgical costs that will help her to see for the first time. Simoné’s family also received R10 000 for food, groceries, and gifts,” says Chamberlain.

She adds that their stores will continue supporting their communities as they continually do throughout the year.

“Our goal is simple: we want to remind South Africans that every small act of care can make a big difference.

Which is your favourite South African supermarket?

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