South Korean superstar Jisoo, of BLACKPINK fame, has stepped up her style game as the new face of Tommy Hilfiger.
JISOO THE NEW AMBASSADOR
The iconic American brand recently announced Jisoo’s ambassadorship for its Fall 2024 collection, according to Nylon.
The campaign features the K-pop singer and actress, taking the fashion world by storm.
In true New York fashion, the campaign photos capture Jisoo riding through the city’s landmarks on an open-top bus.
She is dressed in modern prep classics that are all about style, simplicity, and sophistication.
JISOO IN PREPPY FASHION
The campaign showcases Hilfiger’s latest collection with a stylish twist on preppy fashion, according to NME.
In one shot, Jisoo sports a sleek camel wool coat paired with a Breton-striped cardigan and denim skirt, evoking the timeless New York aesthetic.
Shot by photographer Peter Ash, the campaign captures the Korean sensation. It brought a sense of elegance and subtle strength to the urban backdrop.
JISOO AND TOMMY HILFIGER
It’s a look that South African fans might recognise as both trendy and wearable. It captures Jisoo’s evolving style and a classic Tommy Hilfiger vibe.
“Partnering with Tommy is a dream come true,” Jisoo shared, reflecting on her new role.
“I’m so thrilled that by following my own path, I have arrived in New York alongside an icon of the city, Mr. Tommy Hilfiger himself.”
THE LATEST COLLECTION
Tommy’s latest collection blends femininity with a modern sensitivity that resonates deeply with who I am.”
Her words capture a blend of excitement and reverence, showcasing the mutual admiration between the star and the brand, according to Elle.
CONFIDENCE AND SERENITY
Tommy Hilfiger himself is delighted to welcome Jisoo to the brand. He called her a “force in the world of K-pop.”
He added, “Her confidence, serenity, and powerful presence truly set her apart, showcasing a style that is uniquely her own.
“She perfectly embodies the ideal ambassador for our new collection of prep classics, and I am thrilled to welcome her into our Tommy family.”
JISOO’S GLOBAL APPEAL
Hilfiger’s praise highlights how Jisoo’s global appeal makes her an ideal match for the brand. The brand has long stood for classic American style with a modern twist.
In recent years, Jisoo has established herself as not just a singer but also an actress and fashion icon.
This resonates strongly with her South African fan base who follow her every move.
CAREER HIGHLIGHTS
After debuting with BLACKPINK, she has branched out, securing high-profile partnerships. She has managed to do so with brands like Dior Beauty, Cartier, and Self-Portrait.
She even attended Hilfiger’s spring 2025 show on New York’s decommissioned Staten Island Ferry.
MAKING WAVES ON THE INTERNATIONAL STAGE
Her upcoming role in the 2025 K-drama Newtopia is another big moment for her, showing that her popularity spans both music and acting.
As one of the biggest names in K-pop and fashion, Jisoo continues to set trends and make waves on the international stage.
WHAT DO YOU THINK MAKES JISOO A UNIQUE FASHION ICON?
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