The film industry is expected to boost South Africa’s tourism economy in 2025.
The industry is indeed, a significant source of foreign investment for SA’s tourism sector.
Figures for the last year highlight the value of this important sector for the local economy.
FILM INDUSTRY IN SOUTH AFRICA
South Africa is not just a destination.
It is the ultimate canvas for filmmakers and a gateway to unparalleled economic opportunities.
South Africa’s diverse landscapes, biomes and cultures provide ideal settings for filmmakers.
Hence the country’s favourability as a destination for foreign filmmakers.
Between November 2023 and June 2024, foreign film production investments totalled R2.52 billion.
FILM INDUSTRY BOOSTS WESTERN CAPE ECONOMY
The Western Cape continues to dominate, attracting approximately 80% of foreign-funded projects, while Gauteng anchors local production efforts.
As new international projects launch, South Africa’s film industry is poised to strengthen its role in bolstering tourism and driving economic growth.
FILM INDUSTRY BENEFITS SA TOURISM
From November 2023 to August 2024, the ripple effect on the tourism sector has been significant.
According to BizCommunity, international production crews booked over 59 000 hotel bed nights.
This injected nearly R148 million into South Africa’s hospitality industry, with an average spend of R2 500 per night.
“It is also important to note that film production has a strong multiplier effect. It has been estimated that for every Rand spent on film production in South Africa, an additional R2.50 is generated in the local economy,” says Bobby Amm, CEO of CPASA (Commercial Producers Association South Africa).
Additional spending on transport, dining, and recreation highlights the significance of foreign filmmakers as high-value business tourists.
“The financial impact of international productions reaches far beyond the film sector. Our unique locations, skilled crews, and competitive exchange rates have positioned South Africa as a top destination for global film projects. This activity not only fuels job creation but invigorates local businesses and fosters growth across multiple sectors. With the right support, the South African film industry will continue to catalyse economic expansion and international tourism.” James Byrne, Founder of ITFFA (International Tourism Film Festival Africa) said.
EMPLOYMENT OPPORTUNITIES
The film industry’s contribution to employment is also impressive, having created 26 573 jobs for local freelance crew members and performers over the past eight months.
This robust activity supports hundreds of small businesses, from catering services to equipment rentals, amplifying the sector’s influence across various industries.
This solidifies the sector’s role in providing employment opportunities, particularly for young South Africans under the age of 35.
“The South African film industry is not just about storytelling; it’s about creating a platform for young people to step into their power. Through initiatives like the YCSC, we are nurturing the next generation of filmmakers by equipping them with tools, resources, and opportunities to shape their futures. By embracing youth-driven innovation and talent, we not only solidify our position as a global leader in film but also ensure sustainable job creation and skills development. The potential of South Africa’s youth is limitless, and the film industry is their stage.” Neo Mokuene, Board Director of ITFFA and leader of the YCSC (Young Creatives Challenge) said.
PROJECTIONS FOR 2025
South Africa’s film industry continues to captivate global filmmakers, significantly contributing to the nation’s flourishing tourism economy, with projections exceeding R5 billion by October 2025.
This includes flights, ground transport, accommodation, meals and entertainment.
This surge underscores South Africa’s position as a global hub for film production, delivering direct economic benefits while enhancing the country’s standing in the business tourism and travel sectors.
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