Your wordmark is more than just a logo, it’s a trust signal. Every design choice, from typography to colour, influences how your audience perceives your brand.Â
But how do you create a wordmark that conveys authenticity and reliability?Â
Our Silent Signals survey reveals five key insights that make a wordmark feel trustworthy.
1. Choose the Right Typeface for Your Audience
The type of font you select can significantly impact how your brand is perceived. Lowercase serif fonts are associated with authority and credibility by the general public, making them a great choice for brands that want to appear established and traditional. However, Uppercase sans-serif fonts are preferred by designers for their modern and clean look, conveying simplicity and professionalism.
BUSINESS INSIGHT: Silent signals -The hidden messages in your logo
A lowercase serif font might be the safest bet for small businesses looking to build trust quickly.
2. Find the Right Font Weight
Font weight influences brand perception. Bold fonts, conveying stability and confidence, are seen as the most trustworthy by the general public. If your business aims to project reliability and strength, a bold font can make a strong impact. However, a more design-conscious audience will likely be drawn to a lighter-weight font.
3. Optimize Spacing
Generous letter spacing is universally perceived as more transparent and open, reinforcing a sense of trustworthiness. Avoid tight kerning, not only can it make your wordmark feel cramped and less readable, but it may also suggest your business is not trusted.
4. Avoid Untrustworthy Colours
Colour psychology plays a crucial role in how your brand is perceived. According to our LogoDek survey, Magenta is the least trustworthy colour for a wordmark. Neutral tones, such as black, blues, and greens are more likely to instil feelings of stability and reliability.
BUSINESS INSIGHTS: Designing logos that build trust
5. Leverage AI
Our survey uncovered a disconnect between the preferences of designers and the general public. AI-generated logos eliminate this bias by analyzing thousands of successful logos and recommending design elements that align with both industry standards and customer expectations.
Conclusion
Your logo is often the first impression your customers have of your business, subtly shaping their initial impressions of your brand’s credibility and professionalism. A poorly designed wordmark can create doubt, while a well-crafted one fosters confidence and trust.Â
By leveraging our AI-driven design tool, you can eliminate guesswork and create a wordmark that makes a strong, positive first impression.Â
Why not try it for yourself?
