A popular Christian TV preacher has condemned Woolworths’ Pride initiative, which has continued to court controversy amongst shoppers.
The retailer recently revealed its campaign supporting the LGBTQ community during the month of June.
Featuring clothing and merchandise, the range is available in stores and online.
‘BOYCOTT WOOLWORTHS’ SAYS TV PREACHER
Last week, Woolworths introduced its Pride campaign to shoppers in line with the month of Pride, which celebrates the LGBTQ community.
Unlike previous years, the retailer turned off comments on their social media platforms, likely to curb criticism and homophobic comments from the public.
On Facebook, Christian preacher Errol Naidoo, who presents the shows Salt & Light and Watchmen on the Wall on TBN Africa, shared his scathing views of the campaign.
Naidoo – who is also the founder of South Africa’s Family Policy Institute – posted: “Woolworths appears to be the only retailer pushing LGBTQ ‘Pride’ indoctrination on its shoppers, including children”.
He continued: “‘Pride’ month and the destructive anti-family ideology it promotes have largely been discredited around the world. Woolworths sees no contradiction in promoting Father’s Day and the sexual rights ideology that makes marriage and the family obsolete – in their stores”.
The ordained minister added: “Boycott Woolworths in the month of June. Do not support sexual indoctrination”.
Woolworths appear to be the only retailer pushing LGBTQ “pride” indoctrination on its shoppers including children….
Posted by Errol Naidoo on Friday 6 June 2025
Naidoo’s comments come as many other social media users have condemned the campaign and threatened to boycott the stores.
PROUD ALLIES
While many corporations have skipped Pride campaigns this year out of fear of public backlash and financial repercussions, Woolworths has continued to stand firm with the LGBTQ community as proud allies.
However, the company has scaled back its in-store displays and turned off its social media comments. It has also shunned speaking out on its controversial stance.
Last year, the retailer stated that the campaign encouraged the public to “own, express, and celebrate their identity.”
It added: “Our Pride campaign is part of the Woolworths Inclusive Justice Initiative – acting against discrimination and marginalisation.”
WHAT ARE YOUR VIEWS ON WOOLWORTHS ’ PRIDE CAMPAIGN?
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