As luxury chocolate options grow in South Africa, consumers are spoilt for choice.
Dubai chocolate, famous for its exclusivity and viral appeal, and Tony’s Chocolonely, known for its ethical production, have both made their way into local stores.
These options offer vastly different experiences, raising questions about taste, price, and value.
Tony’s Chocolonely: A fun alternative
For those seeking high-quality chocolate without breaking the bank, Tony’s Chocolonely is an option.
Now available at Checkers, it costs R99 for a 180g slab and R39 for a 50g bar.
Known for its bold flavours and ethical sourcing, Tony’s Chocolonely has built a loyal following worldwide.
While it lacks the exclusivity of Dubai chocolate, it appeals to consumers looking for a balance of quality and affordability.
Its ethical production practices and accessible pricing make it a popular choice for those who enjoy chocolate regularly.
Dubai Chocolate’s high-profile arrival
Dubai chocolate gained worldwide attention for its rich texture and pistachio filling.
Social media influencers elevated it to must-try status, turning it into a viral sensation.
Originally exclusive to Dubai, it is now available at Dischem in South Africa.
However, its R400 price tag per bar has sparked mixed reactions.
While some appreciate the opportunity to try this luxury treat without the need for international shipping, others question whether it lives up to the hype.
For many, the steep cost makes it a rare indulgence rather than a regular purchase.
Mixed reactions to the cost of luxury
Social media users, including TikTok personality Olivia Dennis, have shared their thoughts on Dubai chocolate.
Dennis recently reviewed the chocolate, highlighting its richness and unique flavors.
Despite enjoying it, she and others couldn’t ignore the price, which works out to roughly R100 per square.
This hefty cost has led to divided opinions.
While some view it as a worthwhile splurge for a special occasion, others feel the price overshadows the experience, with some even comparing its taste to more affordable alternatives.
Excitement and debate
The arrival of these two chocolates has sparked excitement and debate.
Dubai chocolate stands out for its luxurious ingredients and social media fame, but its price limits its accessibility.
Tony’s Chocolonely, on the other hand, offers an affordable and ethical option for frequent indulgence.
For South Africans, the choice depends on budget and preference.
Whether you opt for the viral appeal of Dubai chocolate or the practicality of Tony’s Chocolonely, both bring something unique to the table.
This growing range of premium chocolates adds variety to the local market, giving consumers the opportunity to explore indulgent treats in new ways.
Have you tried either of these chocolates?
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