Former 2020 Miss South Africa, Shudufhadzo Musida, is proving that beauty and brains truly do go hand in hand. Now based in the United States, the inspiring humanitarian is making waves academically and diplomatically.
Having completed her first year of a Master of International Affairs (MIA) degree at Columbia University, Shudu, as she’s affectionately known, is also playing a key role on global platforms such as the United Nations, all while writing books and championing causes close to her heart.
Academic excellence at Columbia University
Shudufhadzo Musida’s life has taken a bold and meaningful turn since her reign as Miss South Africa in 2020.
In 2024, she marked a significant milestone by completing her first year at the prestigious Columbia University in New York.
She’s pursuing a Master of International Affairs (MIA), specialising in economic and political development, a course known for producing influential global thinkers and leaders.
Her choice of study is no surprise; even during her pageant days, Shudu demonstrated a deep interest in mental health and social justice issues.
Her current academic path is a natural progression for someone committed to using her platform for meaningful global impact.
A strong voice at the United Nations
While her studies are demanding, Shudu is also making her mark on the international stage. She has taken on the role of a moderator at high-level United Nations events, where she continues to advocate for women’s rights and mental health.
In a heartfelt social media post, she reflected on her experience moderating a UN event on sexual and reproductive health and rights (SRHR) and sexual and gender-based violence (SGBV) in crisis responses.
“Behind every policy, headline, and crisis response, there are people,” she wrote. “Women and girls whose lives hang in the balance… Whose mental and physical health must be a priority, not an afterthought.”
Her ability to bring empathy, intellect, and urgency to global issues has earned her the respect of influential figures, such as Dr. Natalia Kanem and Minister Åsmund Aukrust of Norway, who joined her on the panel.
From the runway to the written word
In addition to her academic and diplomatic achievements, Shudufhadzo published her second children’s book, I Am Shudu. The book explores themes of self-discovery, self-worth, and healing, powerful messages inspired by her personal experiences of childhood bullying and the struggles she faced growing up.
“This may be a children’s book, but it freed me,” she shared. “The title alone speaks volumes about who I am and where I am today… My inner child is happy now. She’s no longer scared; she has boundaries and knows that her voice and strength can change generations.”
Her writing, much like her advocacy, is deeply personal and purpose-driven. She hopes her book will give children the comfort and encouragement they may not even realise they need.
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Drum dialogue: history and heritage
In addition to her work with the UN, Shudu also hosted Drum Dialogue: Beats of Solidarity, an event commemorating the 10th anniversary of the Ark of Return, a permanent memorial at the UN honouring the victims of slavery and the transatlantic slave trade.
The occasion also launched the Second International Decade for People of African Descent, aimed at promoting recognition, justice, and development.
Musida described it as an honour and a moment of reflection, especially given her African roots. Her presence at such a significant event underscores her dedication to amplifying the voices and histories of those often overlooked.
‘It is all of our responsibility to make sure that all women and girls are free from this harmful practice’@SkyYaldaHakim speaks to Shudufhadzo Musida about the UNFPA’s campaign to end Female Genital Mutilation around the world.https://t.co/PAiZ4D1jU3
📺 Sky 501 and YouTube pic.twitter.com/CTpyX2Hibx
— Sky News (@SkyNews) February 6, 2025
In 2023, Shudu was also featured on Sky News, speaking passionately about ending female genital mutilation (FGM).
Her unwavering campaign against the practice is part of her broader commitment to protecting women’s rights worldwide.
Even with her busy schedule, she remains actively engaged in humanitarian work, seamlessly balancing her roles as a model, student, and advocate.
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The beauty of purpose
Once criticised and bullied during her reign as Miss South Africa, she has emerged stronger, using her voice to uplift others and drive real change.
Her journey from Limpopo to New York is not just one of personal growth but of global influence. Whether in classrooms, conference rooms, or literary circles, Shudu continues to shine — not just with grace and glamour, but with heart and purpose.
