The Interactive Advertising Bureau’s (IAB) audience data for December 2024 confirmed that The South African finished the year as the No 1-ranked 100% free-to-read website in South Africa.
Articles published on The South African website were enjoyed by over 4.2 million readers last December.
Those readers enjoyed a wide range of informative and engaging news content, features, opinions and in-depth analysis, covering daily news, politics, sport, lifestyle, motoring and finance – and much more.
IAB SA measurement
To provide insight into how news websites rank in South Africa, the IAB SA runs an online measurement platform.
Audience data is collected by the IAB SA, through the Google Analytics accounts of the websites, and published daily on its measurement platform.
Top 15 OVERALL websites in South Africa for December 2024, as per the IAB:
| Rank | Website | Ave Daily Active Users |
| 1 | News24 * | 559 177 |
| 2 | The South African | 270 909 |
| 3 | IOL | 253 716 |
| 4 | SuperSport | 218 400 |
| 5 | SNL24 | 211 616 |
| 6 | Daily Maverick | 204 985 |
| 7 | BusinessTech | 202 348 |
| 8 | TimesLIVE * | 155 731 |
| 9 | Netwerk24 * | 152 103 |
| 10 | Sunday Times * | 137 685 |
| 11 | Maroela Media * | 132 988 |
| 12 | MyBroadband | 131 799 |
| 13 | Citizen | 123 445 |
| 14 | eNCA | 118 457 |
| 15 | Daily Investor | 84 991 |
* Websites marked with an asterisk are not 100% free-to-read and have a paywall and / or subscription model in place
Top 10, 100% free-to-read websites in South Africa for December 2024, as per the IAB:
| Rank | Website | Ave Daily Active Users |
| 1 | The South African | 270 909 |
| 2 | IOL | 253 716 |
| 3 | SuperSport | 218 400 |
| 4 | SNL24 | 211 616 |
| 5 | Daily Maverick | 204 985 |
| 6 | BusinessTech | 202 348 |
| 7 | MyBroadband | 131 799 |
| 8 | Citizen | 123 445 |
| 9 | eNCA | 118 457 |
| 10 | Daily Investor | 84 991 |
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ABOUT US
First established in 2003 by Blue Sky Publications Ltd, thesouthafrican.com has evolved into one of the most-read websites in South Africa.
Published by Blue Sky Publications (Pty) Ltd since 2005, we bring you the latest, breaking news updates, from South Africa, the African continent and around the world.
The South African is an independent, no agenda and no bias online news disruptor that goes beyond the news and behind the headlines.
We believe what sets us apart is that we deliver news differently.
While we hold ourselves to the utmost journalistic integrity of being truthful, we encourage a writing style that is acerbic and conversational, when appropriate.
Having started as a print edition targeting expats in the United Kingdom, thesouthafrican.com is now run entirely online with our largest readership footprint based in South Africa.
We are independently owned by a private company with no affiliation to any other media group (or political party or religious organisation) and funded mainly through advertising revenue.
Thesouthafrican.com subscribes to the Code of Ethics and Conduct for South African Print and Online Media that prescribes news that is truthful, accurate, fair and balanced. If we don’t live up to the Code, within 20 days of the date of publication of the material, please contact the Public Advocate at +27 (0) 11 484 3612, fax: +27 (0) 11 4843619.
You can also contact our Case Officer at khanyim@ombudsman.org.za or lodge a complaint on the website: www.presscouncil.org.za
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