Veteran retail executive Max Oliva is stepping down as CEO of Spar South Africa after a 30-year tenure with the group to take on a new leadership role as the CEO of McDonald’s South Africa.
His appointment at the fast-food giant will take effect from 1 July 2025.
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Oliva, widely respected within the industry for his strategic leadership and operational expertise, leaves behind a significant legacy at Spar.
Pivotal role
During his time with the retailer, he played a pivotal role in guiding the company through some of its most challenging chapters, including the Covid-19 pandemic, the rollout of the SAP enterprise resource planning system, and the broader digital transformation of the business.
Spar Group CEO Angelo Swartz will assume Oliva’s responsibilities, taking on operational leadership of the group’s Southern Africa region.
Swartz praised Oliva’s impact and leadership, stating: “I have had the privilege of working closely with Max for many years and have immense respect for his leadership and the legacy he leaves. Thanks to the strong foundation he has laid, I approach this next phase with confidence that, together with our talented team, we will continue to push forward and deliver on our growth ambitions for Southern Africa.”
Spar described Oliva’s exit as the end of an era, noting his enduring contribution to the company and the retail sector as a whole.
‘Confidence’
Meanwhile, McDonald’s South Africa has welcomed Oliva’s appointment, citing his deep operational background and inclusive, values-driven leadership style as key factors behind the decision.
The company expressed confidence that he will accelerate innovation, improve the customer experience, and strengthen McDonald’s market position.
“Throughout his career, Oliva has been recognised for his inclusive, values-driven approach, and his ability to unite diverse teams around shared goals,” McDonald’s SA said in a statement.
“These attributes, combined with his strong operational background, made him the clear choice to lead McDonald’s SA forward.”
Oliva’s move marks a major leadership shift in two of South Africa’s most prominent consumer-facing brands, as both Spar and McDonald’s look to sharpen their competitive edge in a fast-evolving retail and food service landscape.
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