Meghan Markle has officially launched her much-anticipated lifestyle brand, As Ever, and it’s already causing a stir.
The Duchess of Sussex unveiled her first collection on 2 April 2025. She offered a glimpse into her philosophy of “elevated, everyday living.”
MEGHAN MARKLE’S SUCCESSFUL LAUNCH
The products, inspired by her love for cooking and entertaining, sold out within hours, proving that Meghan’s touch is as golden as ever.
The debut collection features nine carefully curated items. according to Page Six.
These include wildflower honey with honeycomb, priced at R520, flower sprinkles, priced at R280, and crepe mix and shortbread cookie mix, priced at R260 each.
There are also herbal teas for R220 per blend and raspberry jam in keepsake packaging for R260.
MEGHAN MARKLE’S NETFLIX SHOW
These items first appeared on her Netflix series With Love, Meghan, which premiered last month. The honey and flower sprinkles were the first to sell out, leaving fans clamouring for restocks.
Meghan described the collection as “a fuss-free way to transform the everyday into something exceptional.”
Her lemon ginger tea blend, inspired by fresh lemons from her garden in Montecito, California, is a nod to her rituals, according to People.
“Every item reflects how I show care to the people in my life,” she shared in an email newsletter.
The journey to As Ever wasn’t without challenges.
AS EVER
Originally named American Riviera Orchard, the brand faced trademark issues that limited its scope to products made in Santa Barbara.
In February 2025, Meghan rebranded to As Ever, explaining on Instagram that the new name symbolises continuity and authenticity: “As it’s always been.”
This shift also ties back to Meghan’s earlier lifestyle blog, The Tig, which focused on food, travel, and thoughtful living, according to The Telegraph.
“This new chapter is an extension of my love language,” she wrote. Fans of The Tig will recognise Meghan’s signature style in this new venture.
MEGHAN MARKLE’S UNIQUE APPROACH
While the collection launched in the United States this week, global availability is expected soon.
South Africans eager to try these products can look forward to experiencing Meghan’s unique approach to lifestyle and entertainment.
The seasonal drops promise limited quantities, adding exclusivity to the brand.
MEGHAN MARKLE SHOWS GRATITUDE
Meghan didn’t do it alone. She credited her “dream team” of collaborators—Jake Rosenberg, Daniel Martin, and Ryan Sax—for their decade-long partnership.
“Thank you for creating magic with me through thick and thin,” she posted on Instagram.
Her gratitude extended to Netflix, which partnered with her on the brand and featured the products prominently in her show.
PODCAST LAUNCH
Meghan isn’t stopping here. Her podcast, Confessions of a Female Founder, is set to premiere on 8 April 2025.
The podcast will dive into her entrepreneurial journey and offer insights into building a brand from scratch.
To mark the launch, Meghan shared a video of herself making a Chantilly Lili dessert, a tribute to her daughter Princess Lilibet.
MEANINGFUL CONNECTIONS
She made it with ingredients from the collection. This heartfelt moment encapsulates what As Ever is all about: celebrating meaningful connections through food and creativity.
South Africans can appreciate Meghan’s ethos of blending simplicity with elegance—values that resonate universally. Whether it’s tea blends or crepe mix, As Ever invites everyone to savour life’s quiet joys.
WOULD YOU CONSIDER BUYING PRODUCTS FROM AS EVER IF THEY BECAME AVAILABLE IN SOUTH AFRICA?
Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1.
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