South African luxury brand, Maxhosa will be opening up a new pop-up store in New York City, 2024
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MAXHOSA IN NYC
Laduma Ngxokolo, who is the founder of the South African contemporary brand, announced that he will be opening up a pop-up in the Big Apple.
The designer is currently in the city with his team, getting ready to sign the lease for a six-month pop-up, which is due to open on the famed Canal Street in Soho, early next year.
According to Okay Africa Laduma shared how much he loves the people in New York City.
“We’ve been in and out of New York for a few years now” he told an intimate crowd of media on Thursday night.
The Maxhosa designer continued: “The first time I came here, in 2015, I thought, ‘I like the Black people out here,’” he says. “They’re so expressive, they’re so colourful, they’re so diverse. I love the energy”.
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‘THE FOREFRONT OF AFRICAN LUXURY’
Founded in 2010 MAXHOSA AFRICA is a South African knitwear brand that explores knitwear design solutions suitable for amakrwala (Xhosa initiates).
Collections are knitwear ensembles that are inspired by and celebrates the Xhosa culture.
“MAXHOSA designs showcase the beauty, culture, language and aspiration of the Xhosa people. MAXHOSA AFRICA allowed this tradition to evolve into a contemporary form that resonates with fashion markets worldwide. Today our brand is at the forefront of African luxury, premium and mass heritage fashion & lifestyle”, The Maxhosa website reads.
In 2018, the Museum of Modern Art commissioned a cable-knit sweater by Ngxokolo as part of its “Is Fashion Modern?” exhibit, and in 2019, Bloomingdales stocked the designer’s kaftans for their The Lion King collection, which was inspired by the live action remake, in a pop-up curated by actress Florence Kasumba.
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