queenfitnass Adidas Picture: Instagram
Adidas has launched the latest colourway of the innovative Dropset 3 trainer, designed specifically for strength training and now represented by South Africa’s very own Mapule Ndhlovu, also known as @queenfitnass, as the face of its global campaign. Known for her dedication to fitness and inspiring presence in the gym community, Mapule brings energy and authenticity to the campaign, resonating with next-gen athletes globally.
The Dropset 3 trainer was created in response to findings that 82 million gym-goers are unknowingly training in inappropriate footwear, which can compromise their performance and increase the risk of injury. With its combination of stability, breathability, durability, and grip, the Dropset 3 addresses these issues and enables athletes to maximize their performance.
Dropset 3 trainer features adidas’ leading technology and material constructs, key features include:
- TPU placements – strategically placed sidewall reinforcements that provide midfoot support and a solid base for explosive moves.
- ADIWEAR 6 rubber material – built into the toe and heel of the shoe for additional resilience and control for each rep.
- geoFIT construction – providing amplified heel support and padding, minimizing foot movement when powerlifting.
- adidas’ TORSION SYSTEM – placed at the shoe’s sole for increased stability, with an integrated airflow system for added ventilation.
- Dual density midsole – combining stiffer and softer materials, with the stiffer midsole foam for added stability and softer foam at the forefoot for cushioning and added comfort.
- adidas HEAT.RDY technology – using advanced materials to maximise airflow and leave athletes feeling cool.
- 6mm midsole drop height – provides a flat grounded feeling for controlled stability, working to distribute weight evenly while transferring force from feet to ground.
- TRAXION rubber is used in the outsole of the shoe to provide additional grip and reduce slipping, leaving athletes feeling locked to the ground.
Mapule Ndhlovu’s collaboration with adidas for the Dropset 3 trainer global campaign is more than a brand partnership. As a role model within South Africa’s fitness community, Mapule emphasises the importance of strength and resilience, aligning with adidas’ commitment to empowering athletes. Her involvement brings a unique perspective to the campaign, inspiring athletes to embrace performance-focused footwear and break down barriers in their fitness journeys.
