Picture: Supplied
Finally, a sleek, modern hair dryer that dries quicker, without using excessive heat.
Meet Laifen Swift, the hair dryer beauty experts and influencers are raving about! Gone are the days of dreading the time it takes to dry your hair, with your scalp feeling the excessive heat only to be left with fly-aways for days. Meet the new Laifen Swift hair dryer, a high-tech styler that promises to simplify your hair styling routine all whilst adding a touch of minimalist chic to your dressing table.
Here’s what’s to love about the Laifen Swift hair dryer:
Saves time
Laifen Swift has a revolutionary high speed brushless motor that delivers up to 6 times faster airflow. Traditional hair dryers rely on excessive heat to evaporate moisture, causing damage to hair and scalp over time. The enhanced power of the Laifen Swift ensures that much faster drying times can be achieved, without the heat damage.
Media personality Bailey Georgiades shared on how quick her hair dries using the Laifen Swift as the guest speaker at the Cape Town launch: “Laifen claims that the Swift hair dryer dries your hair three times faster, and it’s true. I have a lot of hair, and it usually takes at least 45 minutes to dry, with the Laifen Swift, it only took 15 minutes.”
Dries with air power rather than excessive heat
Unlike traditional hair dryers that reach over 100ºC and risk damaging hair, the Laifen Swift maintains a safe maximum temperature of 80ºC. With precision temperature control that monitors air temperature 100 times per second, this hair dryer avoids using excessive heat, keeping your scalp and hair healthy.
Moms, this means less “ouch, ouch it’s hot!” when drying your child’s hair. Imari du Plessis says: “The major plus for me – my kids aren’t afraid to get burnt when I dry their hair “I love that I can’t feel any heat on my scalp at all,” beauty blogger Candice Lee-Kannemeyer. Make-up artist and beauty writer Jade Leggat Smith shares: “I usually hate drying my hair, because it makes me feel so warm, and it feels like my make-up just melts right off. I couldn’t believe how cool the Laifen Swift was. It’s almost like the aircon-version of a hair dryer.”
The easy-to-use temperature mode feature
Most people don’t think twice about the heat settings of their hair dryer (let alone use the crucial cold air setting). You might not need high heat for specific styles (like curls). With this in mind Laifen created three different temperature modes. Each temperature mode is associated with a particular LED ring colour (visible at the back of the dryer). The blue ring (cool air/room temperature), orange ring (warm air 50 ºC) and a red ring for hot air (80 ºC). This function simplifies the drying process and makes the hair dryer user friendly. A long press of the desired temperature mode button creates a unique Temperature Cycling Mode which automatically adjusts temperature to protect hair and lock in style.
“Usually, the cool setting on a hair dryer isn’t very cold, but the cool setting on the Laifen Swift is cool to the touch. It’s so important to use the cool function after you’ve dried your hair; as this seals the hair cuticles preventing fly-aways and frizz while making hair smooth and shiny. I am really impressed with the Laifen Swift’s cool air function.” Imari du Plessis.
“The cool function is great to give my curls a blast of cool air so that they set nicely,” shares actress Carishma Basday.
Healthy, shiny & glossy hair with less frizz
The Laifen Swift has Swift Ionic Boost technology. The ionic technology locks in moisture, eliminates frizz and enhances shine for all hair types. Beauty writer and blogger Candice Lee-Kannemeyer: “Usually when I blow dry my hair, it feels very dry even though I use oil and heat protector. But with the Laifen Swift my hair doesn’t feel dry at all.”
Actress Carishma Basday says: “My curls feel soft and healthy after using the Laifen Swift.”
It’s so quiet
Noise-sensitive moms, parents of small children (or those conscious of their pets hating the noise of a hair dryer), will be happy to know that Laifen has reduced noise drastically by designing its dryer with high precision to work at only 59dB. (Compared to a traditional hair dryer with an average noise output of 80-90 decibels).
Aesthetic, ergonomic and lightweight design
The sleek and minimalistic design is modern and alluring with a compact and lightweight body. Pretty enough to display on your dressing table, and easy to throw in your gym or travel bag. This hair dryer feels light (only 407g) in your hand, and your bag, but still delivers a serious punch when it comes to drying.
“It is so light and compact to take with in our luggage when we travel around the world,” shares Imari du Plessis who frequently travels with her cricketer husband.
Suitable for all hair types and textures
Curly and textured hair (particularly curly, coily, and Afro hair types) have long been under-represented in haircare innovation. These hair types require specific technology to prevent frizz and maintain definition without sacrificing volume. The Laifen Swift premium hair dryer is powered by Swift Ionic Boost technology, which emits over 200 million negative ions to eliminate static, seal moisture, and enhance shine. It offers precise control and protection, ensuring healthier, faster drying.
Mathahle Stofile of The Matte Project says: “Using the Laifen Swift on my daughter’s hair has been the ultimate time-saver. The temperature control protects her delicate scalp and hair while providing customisable heat settings that prevent damage. Blow-drying has become a breeze; it dries her hair quickly making it more manageable for plaiting. It’s a mom’s secret weapon!”
Three magnetic nozzle attachments
All three magnetic nozzles attach easily without any twisting or pushing. Simply hold the hair dryer close to the desired attachment and watch the two magnetically attach with zero effort.
The smooth nozzle (bigger nozzle) is a great choice for everyday styling, or to finger dry hair. The concentrator nozzle (smaller nozzle) is for precision styling and straightening. The diffuser nozzle is great for curls and waves.
“The diffuser is nice and big with good airflow through my curls,” says Carishma Basday.
