AKA x Reebok’s SneAKA back in market
AKA, the late South African rap legend, left an indelible mark on both the music and fashion worlds.
Five years ago, in a visionary collaboration with Reebok, he co-created the SneAKA—a sneaker that became a symbol of his artistic prowess and unique style.
Today, Reebok has honored Kiernan “AKA” Forbes’ legacy by launching the SneAKA 2.0, a fresh iteration designed in collaboration with the Forbes family to pay tribute to his enduring influence.
The timing of this release is particularly meaningful, as it comes over a year after AKA’s tragic death in February 2023, when the artist was gunned down in Durban in a senseless act of violence that shook the nation.
His passing left a void in South African music, but his legacy continues to inspire, with the SneAKA 2.0 serving as a reminder of his creative genius.
Reebok’s latest Instagram post celebrated this special moment, with the brand expressing gratitude for its partnership with AKA, saying, “Five years ago, we partnered with the visionary Kiernan ‘AKA’ Forbes to create the iconic SneAKA—a fusion of style, creativity, and passion. Today, we’re humbled to celebrate this milestone by introducing the SneAKA 2.0, crafted in collaboration with the Forbes family to honour AKA’s enduring legacy.”
The video accompanying the post features members of the Forbes family, as well as close friends of the late star, sharing their reflections on the collaboration.
Their approval of this latest release reflects their ongoing support of AKA’s vision, ensuring his spirit continues to live on through projects like these.
The SneAKA 2.0 represents much more than a stylish sneaker; it encapsulates the essence of AKA’s drive to push creative boundaries.
His collaboration with Reebok was groundbreaking, and the SneAKA 2.0 is a heartfelt continuation of that journey, allowing his fans to carry a piece of his legacy with them.
With the slogan LONG LIVE SUPA MEGA LIVE LONG, the launch of SneAKA 2.0 celebrates not just a product, but a lasting tribute to the extraordinary life and creativity of a man who shaped South African culture in profound ways.
