The viral Dubai chocolate first caught public attention with its luxurious, thick texture and unique pistachio filling.
Originally hard to find outside Dubai, this unique confectionery item quickly became a social media darling as influencers shared their taste tests and experiences.
The price tag only seemed to increase its appeal, turning the Dubai chocolate into a highly sought-after indulgence. Now, it has hit South Africa’s shores and consumers are not impressed with the price, as reported by East Coast Radio.
A Pricey Indulgence – Is It Worth It?
TikTok user Olivia Dennis recently shared her excitement over discovering the Dubai chocolate at a local Dischem store.
In her video, she tries the chocolate on-camera with a friend, both expressing high expectations for the R400 treat. With each square costing R100, they both agreed that the taste was indeed rich and satisfying.
“For 400 bucks it better taste like 400 bucks,” her friend quipped, reinforcing the high expectations people have for this pricey treat.
Mixed Reviews on the Taste of Dubai Chocolate
Despite its viral status and significant cost, the Dubai chocolate has received mixed reviews. While Dennis enjoyed her tasting experience, other social media users have noted that the chocolate is similar to more affordable treats like KitKat.
One TikTok user commented that, while the texture and taste were enjoyable, the high price made it a one-time purchase. This sentiment echoes the divide among fans – some swear by its decadence, while others find it overhyped.
Dubai Chocolate’s Unique Ingredients and Appeal
The pistachio-filled Dubai chocolate is particularly notable for its premium ingredients, like the kunafa puff pastry and pistachio paste.
This combination has attracted chocolate enthusiasts looking for something unique. Since Dubai chocolate is now readily available at Dischem, fans who previously missed out can finally sample it without international shipping.
However, the question remains – will the taste justify the high price for South African consumers?
A One-Time Splurge?
With the Dubai chocolate now accessible at Dischem, it’s easier than ever to try it, albeit at a premium. While it may not be the R1,000 price tag of its early days, R400 is still an amount many consider steep for a chocolate bar.
Whether it’s a one-time splurge or a new favourite, the Dubai chocolate’s arrival offers South African fans the chance to indulge in a viral sensation. So, will you give it a try – or will the price keep you away?
Are You Willing to Pay R400 For This Chocolate?
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