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It’s the age-old grooming debate that’s launched countless barbershop arguments and dating app experiments: bearded or clean-shaven—what do women really prefer? Turns out the answer isn’t as clear-cut as a razor blade.
For some women, there’s just something undeniably rugged and magnetic about a man with a well-groomed beard. According to a study published in the Journal of Evolutionary Biology, women found men with heavy stubble and full beards more attractive when it came to long-term relationships. Why? Beards may signal maturity, masculinity, and even a sense of reliability—traits many associate with a dependable partner, states the study.
But hold the beard oil—clean-shaven faces still have their fans. Research featured on Psychology Today suggests that smooth-faced men are often perceived as more approachable, youthful, and trustworthy. This might explain why baby-faced charmers often win over hearts in friendlier or professional settings.
And then there’s personal taste. While science tries to decode attraction, the truth is that preferences vary wildly. Some women swoon over a scruffy five o’clock shadow, while others appreciate the polished look of a clean shave. Cultural trends also come into play—just scroll through Instagram or TikTok, and you’ll see how facial hair styles shift with fashion seasons.
Still, one thing is clear: confidence is the real winner. Whether you rock a beard like Jason Momoa or keep it slick like Michael B. Jordan, how you carry yourself matters more than your grooming routine. A 2021 poll from YouGov found that while opinions on beards are mixed, women consistently rated self-assuredness as more attractive than any facial hair style.
So, bearded or bare—it’s less about what’s on your face and more about the vibe you bring with it.
Also see: Is monogamy overrated? Reasons why people choose to be in open relationships
