Bokomo has confirmed that their Maltabella malted sorghum porridge has been discontinued.
BOKOMO: ‘MARKETING PURPOSES’
The popular breakfast, Maltabella was a favourite South African porridge for over 50 years before it was recently discontinued.
The brand revealed to The South African on Friday, 22 November: “Thank you for reaching out to us. Kindly note the product is discontinued due to marketing and sales purposes.”
Social media user @AsiphekeWithSiphesihleTheGift said on Facebook on Thursday, 21 November: “I can’t breathe. My favorite porridge has been discontinued. I grew up eating Maltabella. It has so many health benefits, how can Bokomo do this to us guys?”
SOUTH AFRICANS RESPOND TO DISCONTINUED BREAKFAST MEAL
Sinenhlanhla Mdletshe: “Now I get why I haven’t been able to find it in stores for the past months.”
Nonn Matthews: “Yoh… I was wondering why I couldn’t find it on the shelves. Thanks for sharing.”
Mpho Chauke: “It was the only thing I could stomach during my pregnancy last year and my baby boy loves it so much. I was devastated when I found out it has been discontinued. Two weeks ago, I went to food lovers, and I found 4 boxes. I honestly took all of them cos my baby loves it so much. I’m so sad that I won’t find it again.”
Nothando Zondi: “Greatest porridge ever created. Limnandi iscefe and I was the only person who enjoyed it at home.”
Refilwe Oyellow: “Yo my favourite. Someone said it’s expensive that’s why.”
MaDlokovu Brightness: “No wonder bengayitholi etolo
Khali Maseko: “No wonder I couldn’t find it, for the last two months.”
Did you have Bokomo’s Maltabella porridge when you were growing up?
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