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As of 2024, the countries where people spend the most time on social media daily are predominantly in Africa and Latin America.
Kenya leads globally with an average of 3 hours and 43 minutes per day, followed by South Africa at 3 hours and 37 minutes, and Brazil at 3 hours and 34 minutes.
The Philippines and Brazil round out the top five, with 3 hours and 33 minutes, and 3 hours and 23 minutes respectively.
Here’s a breakdown of the top 10 countries by average daily time spent on social media:
| Rank | Country | Average Daily Time Spent |
|---|---|---|
| 1 | Kenya | 3 hours 43 minutes |
| 2 | South Africa | 3 hours 37 minutes |
| 3 | Brazil | 3 hours 34 minutes |
| 4 | Philippines | 3 hours 33 minutes |
| 5 | Nigeria | 3 hours 23 minutes |
| 6 | Colombia | 3 hours 22 minutes |
| 7 | Chile | 3 hours 11 minutes |
| 8 | Indonesia | 3 hours 11 minutes |
| 9 | Saudi Arabia | 3 hours 10 minutes |
| 10 | Argentina | 3 hours 8 minutes |
These figures reflect a global trend where emerging markets, particularly those with younger populations, exhibit higher social media engagement.
In contrast, countries with aging populations, such as Japan and Germany, report significantly lower daily usage times.
This data underscores the growing influence of social media in shaping communication, entertainment, and information dissemination worldwide.
